This workshop will cover the idea that a quality product shouldn’t alienate your customer base, and that it’s better to have a quality product than a fast-to-market product. However, what if fast-to-market is the most important criterium for your business model? And for that matter, do speed and quality have to be mutually exclusive? For many entrepreneurs, speed is the answer. The shortened development cycle is critical when you have only a small window to keep your customer’s attention. To continue to reduce your development cycle, you need to know a few things:

Key Take Away:

• High-functioning management


• Extremely talented creatives


• Excellent distribution channels


• Targeted advertising


• Reactive customer-service


• Expertise in the marketplace


• Customer need


• Capital