An INTENSIVE BRAND STRATEGY WORKSHOP

There is no better way to learn about the tools, cases, and mindset behind our methodology Brand Thinking than experiencing it in a 1/2 day workshop. We organize a limited number of workshops where we will do a deep dive and help participants become brand thinkers (strategist).

OUR FOCUS

If you are looking for a new way of doing things, we provide you with a fresh perspective on your offer, mentor you through the process of prioritizing your audiences, and help you generate inspiring ideas to create the brand you deserve.

Focus Labs are for you if.

• You’re changing your business model or strategy


• Your branding doesn’t fit your new direction


• Your brand is inconsistent and confusing, especially to your ideal target audiences


• Your brand is not unique or distinct from your competitors


• You have trouble identifying what differentiates you


• You are a business leader, an aspiring entrepreneur, a corporate innovator, a growth investor, a social impact change agent or enterprising student; this deep dive will yield you many insights and experience with new tools to change uncertainty into opportunity tomorrow. You want to look for like-minded people and connect with the community.

Oh, and you’re not looking for yet another workshop. You’re looking for a real experience.

KEY TAKEAWAYS

• Learn the 4 phases of Brand Thinking: Brand Sensing, Brand Thinking, Brand Making, and Brand Building.


• Discover the core of your brand by determining the guiding principles and craft the brand essence that supports your vision.


• Define your targeted audience, identify how they think, and create ideas around how they will engage with your brand.


• Design your brands personality and expressions through words and visuals. Deliver a tangible experience for your targeted audience.


• Organizer of Focus Labs: Brand Thinking Strategy Workshops


• We are a global branding agency, specializing in strategy and innovation. We work with startups + small-businesses; we offer step-by-step business & brand strategy workshops designed to help you create a sustainable business, maximize your impact & gain visibility in a global marketplace.